Journal of Business Management and Economic Research

Research Article
Moderating Effect of Board capital on Firm Leverage and Financial Performance of Firms listed at Nairobi Securities Exchange in Kenya
Cornelius Kurere,Joel Tenai& Patrick Limo
pp. 1-10
Doi: 10.29226/TR1001.2021.255
 Abstract   Full Text

Research Article
The role of Cultural Values and Relationship Marketing Programs inPromoting Customer Satisfaction
Benon Nabimanya Muhumuza, Ernest Saina & Hassan Bashir
pp.11-21
Doi: 10.29226/TR1001.2021.256
 Abstract   Full Text

Research Article
Consumers Attitude Towards Celebrity Endorsement on Advertisement
Ziarat H. Khan, Shams Istihad & Mohammad Ali
pp. 22-34
Doi: 10.29226/TR1001.2021.257
 Abstract   Full Text

Research Article
Demographic Characteristical and Behavioral Factors Among Small and Micro Enterprises in Nairobi County, Kenya
Leah Jemutai Barno, Josephat Cheboi & Catherine Muganda
pp. 35-46
Doi: 10.29226/TR1001.2021.258
 Abstract  Full Text